Avoid Becoming Dumb Money

The Dos And Don’ts Of Accelerating Innovation With Corporate Venture Capital One former VC partner I spoke with for my research on corporate venture capital (CVC) — “Accelerate Open Innovation Via Corporate Venture Capital” — said he believed there was a direct correlation between the number of CVCs formed in a year and a looming…

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FORRward: A Weekly Read For Tech And Marketing Execs

Shifting Gender Norms Threaten Brands With Cultural Irrelevance Gender is squarely in our cultural spotlight. As a culture, we are questioning long-held expectations attached to being a man or a woman, envisioning a spectrum between that binary, and even outright rejecting the cultural construct of gender. The force is strongest among younger consumers, and the…

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How We Prioritized Which Review Sites We Care About at HubSpot

HubSpot CEO Brian Halligan has said it many times: More businesses die each day from overeating than from starvation. They spread themselves across so many different priorities that it becomes impossible to gain major traction with any of them. The same is true when it comes to managing customer reviews for your business. There are…

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Introducing a Brand New Way To Launch And Sell Products Online

As a marketer or business owner, how many times did you hear the word “funnel” or “launch” this year? Our answer is a lot. Like…a lot, a lot. And there’s a reason we hear these terms so often—they’re the 2 major ways of selling products. Either businesses are running product launches that generate thousands to…

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10 Top B2B Influencer Marketing Predictions for 2020

In late 2018, B2B influencer marketing was on the industry watch list as predictions for what this year would hold began popping up. And what we saw were some major advancements in what B2B marketers had planned for influencer marketing in 2019 including: Compliance due to GDPR and disclosing paid sponsorships Prioritizing influencer video content…

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The One-Sentence Business Case For Customer Experience

Recently, I wrote a post arguing that $ is the one CX metric that matters to executives. The obvious conclusion: You need to design your CX measurement program to track and report $. If you haven’t done that already, you should jump on it today. As I write this post in December of 2019, corporate…

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