10 Instagram Stats That May Surprise You

At this point, Instagram isn’t even mainstream—it’s practically THE stream. And as marketers, we love data. We want to know what’s working and when it’s working. But, even we were shocked to find out just how much of a power player Instagram is these days. For example, in Instagram’s Year in Review 2018 blog post,…

Read on...

What Goes Up in a Down Economy? [Infographic]

An economic downturn will come. That’s a certainty. What’s not certain is exactly when (this year, next?) and how bad it will be (a recession, depression?). But some businesses will do better than others. See what history tells us we might expect during the next downturn. Go to the full version at MarketingProfs

Read on...

Up and to the right

The typical performance chart has two axes. And one is time. We can’t do anything at all about time, so there’s really one axis. How fast did your profits grow? How many followers did you add to your account? How much muscle did you add to your calves? The problem with a graph that only…

Read on...