23 Remarkable Twitter Statistics to Be Aware of in 2019

Twitter is one of the most popular (and powerful) social media networks around, and businesses everywhere are smart to continue using and innovating on it. But how you use Twitter depends entirely on how its members use, follow, post, interact with, and hashtag the things they care about. Luckily, we curated some Twitter statistics to…

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The Tao of Zero Trust

I get asked 2 questions at least weekly, in some cases almost daily:  Where do we start for Zero Trust – Fix your IAM and user side of the equation.  What is the difference between other frameworks and Zero Trust – Ok, now we can get down to the nuts and bolts on this one.  Zero Trust turned ten years old this…

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Don’t Drink From A Poisoned Well, Mitigate Supply Chain Risk With Zero Trust

Motherboard and Kaspersky unveiled that hackers compromised a server of computer manufacturer, ASUS’ live software update tool to install a malicious backdoor on thousands of computers. The malicious file was able to masquerade as authentic software update as it was signed with legitimate ASUS digital certificates. The manufacturer unwittingly pushed out the backdoor to customers…

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Barneys And Starbucks Raise The Bar With Loyalty Program Updates

Grab a latte and start spring shopping – you’ll be rewarded. Barneys introduced a new loyalty program this month, and Starbucks announced upgrades to its existing program. We’re not surprised.  Loyalty programs are a hot commodity – and I mean commodity: it’s incredibly hard for brands to maintain a differentiated program.  Our data shows that…

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Are your A/B tests just junk science?

Here are six lessons for marketers from the “Replication Crisis” in the sciences to keep in mind as you design your next round of A/B tests. The post Are your A/B tests just junk science? appeared first on Marketing Land. Please visit Marketing Land for the full article.

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