Top 5 Social Media Trends to Put Into Practice in 2018

The word “trend” can evoke feelings of fear and uncertainty for businesses. You want to stay ahead of the curve, but you don’t want to waste time and money on something that isn’t going to stick around (or that isn’t relevant to your business). To help set you up for success, we put together our…

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How to Do On-Page SEO in WordPress

OK, ya’ll… this is going to be fun. I’m going to SEO this blog post in WordPress as I write it for you. How meta is that? There are five on-page SEO factors you need to consider while creating blog posts or pages on your website: The slug Body text Images Title tag Meta description…

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Social Media is About Creating Dialogues NOT Monologues

With the explosion of new marketing technologies and touch-points implemented throughout different stages of the buyer journey, it has become more challenging for marketers to interact with their audience. This new reality gave rise to the “Engagement Economy” – a term coined by Marketo, which describes the idea that everyone and everything are connected. The…

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What is the GDPR? And What Does it Mean for the Marketing Industry?

Disclaimer: This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances,…

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Yelling upstairs

When you’re cooking breakfast and the school bus is coming in just a few minutes, it’s tempting (and apparently efficient) to yell up the stairs. If a recalcitrant teenager is hesitating before heading off to school (I know, sometimes it happens), go ahead and yell. Good luck with that. The alternative is to turn off…

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