13 Businesses With Brilliant Global Marketing Strategies

Guess what? Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing? Global marketing is the act of focusing…

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CEOs And Software

How To Lead The Most Important – and Perplexing — Corporate Domain by John R. Rymer and Jeffrey S. Hammond Summary What if CEOs — not software development and delivery leaders or CIOs — held the keys to the fast, high-quality software delivery that is so crucial to digital business? Many software leaders tell us…

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Brands: Here Is The Size Of Your Digital Commerce Prize

Consumer-facing brands know that there is proverbial “gold” in generating direct sales through digital commerce — but the big question is the size of the prize. Where will brands place their digital commerce bets, and what will each yield in terms of digital sales, profitability, and customer relationships? The sales opportunity across different digital commerce touchpoints,…

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Top Marketing Resources for CMOs in 2019

A seat at the executive table for marketers in the form of the CMO role has not come without costs. CMOs have half the tenure of CEOs and the spotlight is on marketing leadership like never before. While it’s undoubtedly a tough job, there’s plenty of opportunity. More than 25% of CEOs at large publicly…

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How to Take a Sabbatical, According to 6 People Who Did

Imagine this — you spend an entire month backpacking throughout Southeast Asia, drinking from coconuts on the beaches of southern Thailand, hiking the mountains in Vietnam, and seeing Angkor Wat at sunrise. Best of all? You’re getting paid to do so, and you have the same job waiting back home that you had when you…

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9 YouTube Channel Ideas to Help You Choose Your Own

Starting a YouTube channel is a lot of work. Not only do you have to spend time scripting, producing, and editing videos, but you also have to find a topic you’re passionate about and make sure it resonates with people. To help inspire you, we found nine popular YouTube categories that you can start a…

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Justice is scarce

It always is. That’s its natural state. Never enough opportunity, fairness and connection. Never enough time for a student who needs it, or dignity for a person who deserves it. A chance to be seen and understood. But just because we’re always running short doesn’t mean we can’t try. There’s always a chance to contribute…

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The Ultimate Guide to Embedding Content on Your Website

Whether you want to add social proof to your content, support a blog with real examples, or extend your website’s reach with a newsfeed, embedding content from other platforms can add a lot of value to your website. But figuring out how to actually embed this content can be tricky. In this post, you’ll find…

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