Making The Smart City Safe And Secure

According to UN projections, 68% of the world’s population will live in urban areas by 2050. As cities grow, municipal governments are investing in infrastructure and applications to improve operations, services for constituents, and the overall urban experience. Composed of the internet of things, “smart cities,” aimed to optimize operations, present new security and privacy…

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7 Insider Tips to Get the Most from LinkedIn Sales Navigator

Large business-to-business purchases go through an average of nearly 7 people on the buyer side — and that’s before a final decision is made. When you’re sailing the “seven seas” of eCommerce, it helps to have a good navigator. Put down that compass — you need LinkedIn Sales Navigator, a tool designed to enhance and…

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CX SF 2019: The Way To Innovate

Companies commonly ask me these innovation questions: What emerging technology should I invest in this year? We’re piloting [new technology] — where do we start? How do we manage innovation when we’re busy with incremental improvements? What this shows is that many companies know that innovation is important – and they’re right. Innovation is crucial…

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A Pragmatic Guide To Brand Value

The Value of Brand Valuing a brand can be a deeply divisive exercise. To most marketers, there is an axiomatic simplicity to brand value. Questioning it, or attempting to validate it, can well be an exercise in futility and mathematical mumbo jumbo. Wally Ollins (of Wolf Ollins fame) once characterized the attempt to “chew [brand]…

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FORRward: A Weekly Read For Tech And Marketing Execs

What We Don’t Know About Facial Recognition Could Hurt Us. This week, on the heels of the viral craze that is FaceApp, we got some disquieting news. It turns out the app developer is based in Russia, meaning that 150 million people’s facial data is now, for all intents and purposes, readily accessible to the…

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Why Digital Media is Killing TV Advertising

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. Looking at that statistic, you wouldn’t think that TV viewing is on the decline — but it is, and with it, TV ad spend. For instance, considering research from the same group in 2018,…

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