The successful scientist

The scientific method is the most powerful invention humans have ever created. It’s not just for people in white coats and in labs. The scientific method has changed what we wear, what we eat, the health of our families, the way we earn a living–the world as we know it is a result of a…

Read on...

How to Create Engaging Video Content for Social Media

With a huge spike in video content across social media and no signs of it slowing down, producing engaging thought leadership videos have become the latest trend for B2B marketers. In this podcast episode of Radically Transparent, Jennifer Gutman, Director of Social Strategy at Oktopost hosts Sivan Felder, co-founder and CMO of TwoHeads a video marketing…

Read on...

The Luxury Of Strategy

Loudmouth ad weasels like me are always going off on the need for advertisers to abandon their addiction to short term-ism and focus their attention on the long term imperative of building their brands. There is plenty of evidence (including that of Field and Binet) that in the long run marketers are better served if their…

Read on...

How COVID-19 Has Impacted Business: A 6-Month Retrospective

It’s been over six months since COVID-19 was declared a global pandemic. As we reported in March, the initial impact was painful on businesses. But now, six months in, businesses appear to be adapting to the new normal. Digital transformation is accelerating. Inbound marketing strategies are working incredibly well, while outbound sales strategies are struggling….

Read on...

Boost Advocacy Adoption with These New Features

It’s been a minute since we updated you about improvements to Oktopost’s Advocacy Board. So here are a couple of good ones! Board filters If your employee advocacy board is anything like ours here at Oktopost, you have lots of good content to choose from. As an active advocate myself, I can confirm – finding…

Read on...

How to Cultivate a Data-Driven Marketing Team

Data: You can’t live with it, and you can’t live without it. At least, that’s how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship. Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather…

Read on...