Constructive dissatisfaction

It’s never been easier to find ways to be disappointed in our performance. You can compare your output, your income, your success rate to a billion people around the globe… many of whom are happy to exaggerate to make you even more disappointed. It’s hardly worth your trouble. The exception is the dissatisfaction that is based…

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SEO 101: Which URL versions to add to Google Search Console

Can you really afford to miss out on free technical data about your website’s performance in Google search results? Of course not! Contributor Fili Wiese explains how to set up your website in Google Search Console to make it work to your advantage. Please visit Marketing Land for the full article.

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Make user-generated content your brand’s secret weapon

Your customers’ own words are more important to your brand than any marketing tagline you can write. More than 90 percent of consumers say they trust recommendations from others — even people they don’t know — over branded content! Join Marty Weintraub, founder of aimClear, and Janelle… Please visit Marketing Land for the full article.

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Smartphones are dead. Long live smartphones!

This week, Google announced the acquisition of key HTC assets. This will give them some of the hardware technology expertise, the design skills and the experience in smartphone retail distribution they badly need. Due to Android’s massive fragmentation, Google needs to control the distribution of its services, to reduce its traffic acquisition costs and to…

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