AI, Automation, and Robotics… Oh My!

As companies strive to improve the customer experience through better customer and employee engagement, they inevitably face the problem of scalability.  How can we provide a seamless, convenient, and consistent experience to all our customers?  And how can we best equip our employees to do so as well?  The technologies in our recently published Forrester…

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I Go To Conferenceland

One of the downsides of making your living as a loudmouth is that you have to do it in public. This means participating in conferences. As everyone knows, there’s nothing in the world as dreary as a marketing conference, with the possible exception of a State of the Union address or lunch with a CMO.It…

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How to Use Social Media for Sales Research

Sellers–and marketers–are crazy if they don’t take advantage of the vast amounts of information about their buyers that’s available on social media. And yet, they don’t. Those who do… have a great advantage. Here are ways to research buyers on social platforms. Go to the full version at MarketingProfs

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A guide to campaign tracking for simple and stress-free analytics

Campaign tracking is a fundamental part of digital marketing reporting. Any successful business needs to know which marketing techniques are effective to their customers, members and target audience. Without campaign tracking, it’s nearly impossible to accurately track campaigns, which means that there is no way to know if a campaign is successful or if it…

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Blockbusters vs. building blocks

It’s the blockbusters that get all the hype. The home runs, the viral videos, the hits. It’s the sudden shifts, the ideas that change everything, the fell swoops. Fell swoops seem like they’re worth chasing, but a hit isn’t a strategy, it’s an event. Nice work if you can get it, but hard to plan…

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Mobile Ecommerce: 15 Ways to Optimize to Increase Conversions

Quick quiz: What’s the most dominant device for online activity? Yes indeed, it’s the smartphone. And that’s been the case for 3 years now. Second question: What device do shoppers prefer to use when spending their money? It’s still the computer. Mobile retail trends do show mobile ecommerce will continue carving a slightly larger percentage…

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