Time to get back to magic

Most of the time, the phrase is, “it’s time to get back to work.” This means it’s time to stop being creative, stop dancing with possibility, stop acquiring new insights and inspiration–and go back to the measurable grind instead. Maybe we’d be better off saying, “I need to get back to making magic.” Because that’s…

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“Is that the most important thing?”

If you want to have an argument, to raise tempers or to distract, the easiest thing to do is start bringing up things that are easy to argue about. Not the things that are important. Because the important things require nuance, patience and understanding. They require an understanding of goals, of the way the world…

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Attend Forrester’s Upcoming Event for Brand Manufacturers on September 29 & 30

  One of the biggest transformations in retail that Forrester highlighted in its recent B2C Buying research stream is the growth of brand manufacturers in commerce and the corresponding tension with marketplaces like Alibaba, Amazon, and others around the world. (“Brand manufacturers” are traditionally wholesale companies that distribute through intermediaries.  They are a complex ecosystem…

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B2B Marketing News: 3 B2B Pandemic Marketing Studies, YouTube Launches Shorts, Twitter Tests Audio & New Emoji Performance Report Data

Now Is the Time for B2B Content During the pandemic, video and webinar content has seen the largest increase in views according to recently-released survey data, while views of unique content assets during March through May climbed by 40 percent compared to earlier in 2020, with the average number of sessions per visitor up some…

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Getting the joke

“But why is this important?” When we encounter a fashion, a film or some other cultural artifact that the critical establishment has celebrated, it’s easy to not understand it. Taste, after all, is unevenly distributed. But you don’t have to like something to understand why someone else thought it was important. To move the culture…

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COVID-19 Stokes The Chatbot Hype In Financial Services

COVID-19 and the associated containment measures are accelerating digital transformation and automation in financial services. Customer service in particular has been under enormous pressure and financial services firms such as Nationwide Building Society in the UK and the Royal Bank of Canada have launched chatbots to deal with the unusually high volume of requests. However,…

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