Treat Me Like a Person, Not a Persona [The Customer Code Series]

Editor’s note: This is the third post in an 11-part series on the HubSpot Customer Code. You can subscribe to the full series here. Businesses need customer personas. Personas are a powerful tool to help align vectors. When everyone understands who your customer is, what their problems are, and how your business can help them…

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The Zuckerberg File

Over the years this blog has written a lot of nasty things about Mark Zuckerberg and Facebook. As the world is coming to realize what a toxic pile of crap Facebook is, I thought we’d collect some of our favorites in one place.Here you go:On responsibility… “It’s very simple. Facebook is way too powerful to…

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Did the data-driven era miss an exit?

If the focus is on the right data aligned to business strategies instead of the same basic demographics, marketers don’t have to live in fear that inaccurate data will derail campaigns. The post Did the data-driven era miss an exit? appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Employee Advocacy for Financial Services: Webinar Takeaways, Part 1

It’s no secret that many financial services have embraced employee advocacy, citing the 2008 crisis as a turning point in the relationship between financial services and their customers. To see how the financial services industry can make the most of advocacy, I co-hosted a webinar with finance marketing expert Andrew Davies, Director of Digital Marketing…

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Five Vendors Lead In Forrester’s Inaugural Unified Endpoint Management Wave

Our recently released Forrester Wave: Unified Endpoint Management (UEM), Q4 2018 uses 28 criteria to evaluate the top 13 UEM solutions on the market today. This was the first year that Forrester evaluated the UEM market, which is an evolution of enterprise mobility management (EMM). Organizations looking to improve employee experience and simplify management can use UEM to solve…

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