Email Terms Every Marketer Needs to Know

Marketers love jargon. And…we kind of have to. Marketing gets really specific when it comes to promotions, campaigns, and funnels. We need to know how many active subscribers we have on a list, what a subscriber’s value is, and the difference between an open rate and a unique open rate. The specificity of this jargon…

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Advanced messaging is on its way: Why brands should be excited

It’s been over 25 years since the first text message was sent, but mobile users’ love affair with messaging shows no sign of slowing down. Since the mid-2000s, WhatsApp, iMessage, Facebook Messenger, Instagram, Twitter and many others have transformed person-to-person (P2P) messaging. The estimated numbers are staggering. Tim Cook said in 2014 that Apple handled…

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How HubSpot Manages a Giant Website With a Tiny Team

I can’t write a single line of code. So, it was a big surprise to me when I was asked to lead our new global web strategy team three years ago. If you’ve followed HubSpot’s history, it’s also probably a big surprise to you that we had 20,000 customers and went public years before we…

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Digital Marketing News: B2B Content Lifecycle Study, LinkedIn’s New Featured Section, B2B Millennial Report, & Facebook Adds Story Discovery Feature

Millennial buyers want better content from B2B marketers Better B2B content is a top concern among Millennial buyers, as the demographic accounts for some 33 percent of overall B2B buyers, a portion Forrester’s newly-released report expects to grow to 44 percent by 2025. Digital Commerce 360 LinkedIn Launches New ‘Featured’ Section on Profiles to Highlight…

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“What should we remember?”

Years from now, after this event is long over, what should we remember about it? A week from now, when the crisis hits, what should we remember about this meeting? Tomorrow, when the day gets busy, what would you like me to remember about the discussion we just had? Begin with the end in mind.

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The Supporting Information Technology Stack To Unveil The Artificial Intelligence Of Things — Reflection from CES 2020

Flying taxies, concept cars, curved screens, and folded PCs are lighting up Las Vegas nights. This is a place where the world’s best tech gets unveiled. As intelligence will transform most verticals, including transportation, smart home, healthcare, and public services, emerging technologies such as 5G, the internet of things (IoT), and edge computing are forming…

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