Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.
It’s clear artificial intelligence will play a role in the future of marketing, but what will that role encompass? Contributor Daniel Faggella makes a few insightful predictions. Please visit Marketing Land for the full article.
Ryan Deiss joins the PT crew in the third part of this special episode series to answer questions from Traffic & Conversion Summit attendees, live from the Summit! Hear from Ryan Deiss and the experts to learn why choosing a metaphor is the most important part when selling to a new vertical, how to get…
Originally offered in only six cities when it launched last year, YouTube’s video ad creation service will now be available to many more businesses. Please visit Marketing Land for the full article.
When Facebook shared a story in its official newsroom at 9:00 p.m. on Friday night, it didn’t bode well for anyone. Maybe it would make sense to post a small, throw-away story at a time when few people would be monitoring their inboxes for breaking news or major announcements. But at that point, why publish…
Launched last year, Pinterest’s Shopping Ads program began with a limited number of beta partners, including IKEA Canada, Lowe’s and Ulta Beauty. Please visit Marketing Land for the full article.
Subscribers will see articles from their subscribed publications higher in the search results and be logged in to those publications across devices. Please visit Marketing Land for the full article.
Technology is not only changing the way that brands interact with their customers, it also seems to be opening a gig generational gap between customers themselves. New research from Narvar and YouGov shows that contacting a company via email is falling out of favour with younger consumers. The survey of 2,994 UK consumers, all of…
In its answer to Amazon, Google’s new umbrella program will extend existing relationships with retailers and enable universal checkout across platforms and devices. Please visit Marketing Land for the full article.
Storytelling is key to successful marketing and advertising, but how can you make your audience really feel the story and be captivated enough to hear more? Read the full article at MarketingProfs