At this point, Instagram isn’t even mainstream—it’s practically THE stream. And as marketers, we love data. We want to know what’s working and when it’s working. But, even we were shocked to find out just how much of a power player Instagram is these days. For example, in Instagram’s Year in Review 2018 blog post,…
An economic downturn will come. That’s a certainty. What’s not certain is exactly when (this year, next?) and how bad it will be (a recession, depression?). But some businesses will do better than others. See what history tells us we might expect during the next downturn. Go to the full version at MarketingProfs
Odds are, you don’t need convincing to get on board with email marketing. Most marketers these days use email. But are you using it to its fullest potential? Here are 14 ways to get the most out of email. Go to the full version at MarketingProfs
AMP can enable interactive, dynamic content in Gmail inboxes. Please visit Marketing Land for the full article.
Marketing operations expert Kimi Corrigan offers advice from her MarTech East session on the role of project managers and how workplace culture affects feedback. Please visit Marketing Land for the full article.
Here are the 2020 B2B content marketing research results from MarketingProfs and Content Marketing Institute. See what key actions and approaches you can take to improve your own content marketing program. Go to the full version at MarketingProfs
There are ethical challenges in balancing the potential societal good of mind-reading technology with its truly dystopian shadow. Please visit Marketing Land for the full article.
The company said it is shortening the time frame for how it filters out repeat impressions to align with how it measures paid impressions. Please visit Marketing Land for the full article.
If we had to describe the experience at this year’s MarketingProfs B2B Forum in one word, we would probably have to go with “neighborly.” Yes, this vibe was intentionally embedded by the event organizers, who constructed the main stage and supporting elements at MPB2B around a “Mister Rogers’ Neighborhood” theme. But the speakers and attendees…
The typical performance chart has two axes. And one is time. We can’t do anything at all about time, so there’s really one axis. How fast did your profits grow? How many followers did you add to your account? How much muscle did you add to your calves? The problem with a graph that only…