What Exactly is a Company’s CMO?

Whether you interact daily with your company’s CMO or are considering hiring one for your own company, it can be tricky to identify what a CMO does and why a CMO is critical to your company’s success. In fact, a quick LinkedIn search of “Chief Marketing Officer” results in people with bios ranging from “creating…

Read on...

How to Create a Wikipedia Page for Your Company

If you’re anything like me, you probably mainly consider Wikipedia a good source for a behind-the-scenes look at the production of Game of Thrones, or a collection of random facts on Zebras. In short, you likely haven’t given it much thought as a channel for brand awareness. But, if you think about it, Wikipedia is…

Read on...

How to Send Effective Order Confirmation Emails [Examples + Template]

If you’re a frequent online shopper like I am, you’re likely already well-acquainted with order confirmation emails. At its most basic, an order confirmation email needs to signal to the customer that their order has been processed — without receiving one, a customer might believe their transaction hasn’t gone through properly. But an order confirmation…

Read on...

9 Creative Ways to Use Instagram Questions & Engage Your Followers

Instagram is an undeniably powerful channel for businesses to reach a larger audience — in fact, approximately 80% of the platform’s one billion users follow at least one business on Instagram. The platform is ultimately a site for engagement: we “like” friends’ photos, comment on their posts, and tag friends in influencer giveaways to try…

Read on...

How to Become a Social Media Consultant, According to 5 Successful Ones

Nowadays, social media is a critical component of any business’s marketing strategy. There are over 3.2 billion people on social media globally. With such a large potential audience, it’s becoming essential for every company to use social media to reach new prospects, boost brand awareness, and market their products or services. But oftentimes, marketing on…

Read on...

Which Countries Get The Most Time Off Work? (Interactive Map)

Undoubtedly, paid time-off, vacation days, and parental leave are critical factors for long-term employee satisfaction — in fact, 43% of employees said annual leave is the work-related benefit that would make them feel most loved in the workplace. But vacation days and PTO vary greatly depending on the culture in which they’re offered. Certain countries…

Read on...

The Non-Programmer’s Guide to Using APIS

Even if you don’t know what an API is, you’ve undoubtedly interacted with one. Today, we take connectivity between technology largely for granted. For instance, we don’t question when we use OpenTable to make a reservation at a nearby restaurant. Alternatively, if you use Kayak.com to book flights, you’ve probably never wondered, Wait a minute…

Read on...