What Are Email Whitelists, & How Do You Get On Them

A few weeks ago, I planned a trip to Charlotte. I booked my flights, and the day before I was supposed to leave, I tried to find my confirmation email. I couldn’t find it anywhere. Panicking, I called the airline. “Ma’am, your payment was denied. We emailed you about this.” Very quickly, I learned the…

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KOLs: What They Are & Why They’re Key to Your Marketing Strategy

Over the past few years, influencer marketing has become an incredibly successful strategy for brands looking to reach a targeted audience on social media. And, with an average ROI of $6.50 for each dollar spent, it’s undoubtedly powerful. If you’re a marketer, I’m willing to bet you’ve heard the term ‘influencer’ before. But what about…

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The Plain-English Guide to Data Deduplication

Nowadays, with so much critical information saved on our computer systems, we’ve learned to backup data regularly — including our email inboxes, our Word documents, our photos, and entire folders of old work. It’s typically a ton of data. And, since we usually backup and save our data on auto-pilot, we might not realize just…

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How Being ‘Good-ish’ Can Make You A Better Leader

We all like to think we’re good people. We do our best at work. We donate to charity. We’re loyal to our friends. We’re kind to our parents. And, particularly in times of doubt, we pull these examples to the very forefront of our minds to remind ourselves we’re doing good. Typically, our idea of…

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How to Use Limited Time Offers to Drive Sales

Last week, this appeared in my inbox: I hadn’t even planned on online shopping that night — and, while I’d been in the market for a new wallet, I wasn’t considering Kate Spade as an option until I received this email. But those two words — last chance — compelled me to click, and subsequently…

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The Ultimate Round-Up of Content Marketing Tips

In 2019, there are now over four billion active internet users, and over three billion social media users, worldwide — simply put, that’s a ton of opportunity for your brand to engage with an audience and achieve massive growth for your business. One of the most effective methods for spreading brand awareness and attracting new…

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The Ultimate Guide to SEM (Search Engine Marketing)

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While it’s critical you employ organic strategies to attract traffic over the long-term, sometimes, you can’t properly compete on the SERPs without putting money behind it — and that’s where SEM comes into play. For…

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Google Maps Marketing Strategy: The Ultimate Cheat Sheet

A couple years ago, I used TripAdvisor or Yelp to learn about new restaurants in my area. Nowadays, I use Google Maps as the primary decision-maker, instead. If I’m on my phone, I’ll simply open the Maps app and click the “Food” or “Drinks” icon to begin perusing options near me. Alternatively, on desktop, check…

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