Breaking Down How Politicians Used Ads In 2019

Politicians are no strangers to objectives, custom audiences, placements, and campaign budget optimization. Just like other savvy business owners and marketers, they’ve figured out that they can reach their audience where they are hanging out—on social media. And while political ads have been a hot topic of debate lately, their presence, and the strategies and…

Read on...

The 12-Week Year Strategy For Your Content Calendar

2020 is nearly upon us, and I know that some of you are feeling like you didn’t hit all of your content goals for the year. If you didn’t get around to starting that email newsletter, publishing 4-8 pieces of content a month, or creating your lead magnet—I totally get it. Creating content is a…

Read on...