Oh Snap: Snapchat launches new gaming and AR features in bid to play catch-up

Snapchat has announced the launch of various new features focused around augmented reality (AR) and camera search. The launch, at the company’s first Snap Partner Summit, sees greater integrations with Lenses and Scan. The social media network is updating Lens Studio, its desktop app which enables users to build and distribute Lenses on Snapchat, to…

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Assessing blockchain for marketers: Potential is there but caution advised

Blockchain, like artificial intelligence and augmented or virtual reality, is a buzzword which currently produces more utopian dreams than use cases right now. A new report from advertising media behemoth GroupM aims to get past the fudging and explore the facts of how blockchain technologies can benefit marketers. The report, authored by GroupM investment chief…

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Getting big data with your Big Mac: McDonald’s acquires personalisation firm Dynamic Yield

McDonald’s is moving into greater personalised customer experiences and automation with the acquisition of Tel Aviv-based Dynamic Yield. The company, which offers a platform analysing data around recommendations, personalisation and targeting and behavioural messaging among others, said it was ‘thrilled’ to join McDonald’s and play a ‘critical role’ in the fast food chain’s digital transformation…

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Google slapped with €1.49bn EU fine for antitrust in advertising

Google has been fined €1.49 billion (£1.28bn) by the European Commission for breaching antitrust rules for its online advertising services. The Commission concluded that the search giant had abused its market dominance – exceeding 85% for most of the analysed time period – for favouring its own price comparison results for searches through its AdSense…

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LinkedIn explores the ‘enlightened buyer’ and how marketers can influence the purchase process

As emerging technologies continue to pervade virtually every facet of business, technology buyers are becoming more aware and enlightened. A new report from LinkedIn has argued that marketers can be the key to driving customer decisions across the buying process. The report, titled ‘The Enlightened Tech Buyer: Powering Customer Decisions from Acquisition to Renewal’, polled…

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