Is Email Marketing Dead? No, But These Practices Are

99% of people check their email every day. With a statistic like that, it’s not hard to see why email marketing is a go-to for marketing campaigns. What’s confusing, though, is that sometimes, email marketing ROI can look a little bleak. An un-successful email campaign in a world where opening emails is such a big…

Read on...

5 Ways to Increase Your Market Share

In 2007, Apple introduced the iPhone. The cell phone boasted a full touch screen, a slew of personalization options, and internet capabilities. These features were rare in the phone market before the iPhone, and having them all on one device was especially enticing. Because of these innovative features, Apple built a reputation and loyal fan…

Read on...

Is A Media Mix Right for Your Brand?

Undoubtedly, your marketing team uses a variety of mediums to execute your marketing messages on a daily basis. In fact, I’m willing to bet a typical campaign includes at least three. Those mediums — including social media, email, and paid advertising — are part of what’s called a business’s media mix, a process that can…

Read on...

Event Invitation Emails: How to Create One that Rocks

Running a successful event can be stressful, especially when you have so much to coordinate, including the agenda, the venue, and the speakers Email event invitations, however, shouldn’t be stressful. If you’re struggling when deciding what to include in your email event invitation, consider what you’d like to see in an invite — probably information…

Read on...

Header Tags: What They Are and How to Use Them

When I first started blogging, I had no idea how to structure my posts to rank for search engines, or even why it was important. I just threw in bolded words and phrases that looked good, and hoped to be randomly selected for the search engine results page (SERP). Now, I know there is a…

Read on...

10 Email List Management Software Tools to Grow Your Brand

When I first began my marketing career, I was envious of emails. While this sounds like an interesting quirk, I’m pretty sure most marketers can agree: some emails are hard not to envy. From sparkling campaigns to flawless design, sometimes I open a newsletter and I’m surprised at how brands segment me into a list…

Read on...

10 Social Media Content Ideas to Delight Customers

If you’re a marketing team of one or a marketing manager with various responsibilities ranging from social media to blogging, you know how daunting and time-consuming some tasks can be. Namely, planning out a social media content calendar. That means figuring out an entire month of fresh content that needs to be engaging, stand out,…

Read on...

Dwell Time is the SEO Metric You Need to Track

This morning, I made a quick Google search. When the results page loaded, I spent time clicking through the first page of websites to find what I was looking for. When I didn’t find my answer, I clicked back to that results page to look at the next one. This process took me through to…

Read on...

Audience Targeting: What It Is and Why You Need It

Do you ever feel like your favorite companies just get you sometimes? For instance, I really enjoy how Netflix has different Twitter and Instagram accounts dedicated to their popular categories like Netflix Is A Joke (Comedy) and Strong Black Lead (African American audiences). Netflix’s comedy account is my favorite — it incorporates memes and updates…

Read on...