How Does YouTube Count Views? We Break It Down

It’s a Thursday at 4:00 PM, and the most popular video on YouTube is a 20-minute interview with Idris Elba answering tough questions while eating spicy wings. If you’re familiar with Hot Ones, “The show with hot questions and even hotter wings,” it might not be shocking to know that this video has close to…

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What Is Permission Marketing & How Does It Work?

Have you ever signed up to receive email updates and special offers from a brand you love? Chances are, that answer is “a thousand times, yes.” Say you open your email to see a new promotion from Starbucks. Maybe for your birthday, you’re offered a free drink or a coupon for 20% off. That offer,…

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