How to Find Your Business’s White Space Opportunities

When McDonald’s first opened its doors, they had two items on the menu: burgers and fries. After surveying competitors, the founders saw that in order to stand out as a food company, they had to be different. Instead of offering a multitude of menu options, they decided to hyper-focus on the bestsellers, which catapulted their…

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What You Need to Know About DKIM Authetnication

Have you ever really explored the depths of marketing emails you receive? If you haven’t, you’re not alone. I hadn’t either until yesterday. However, by exploring the details of email marketing messages, I’ve been able to find spoofed or phishing emails. Take this marketing email I received, for example. If I look at the original…

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A/B Testing on Facebook: How to Do It Right

According to HubSpot research, Facebook is the top distribution channel for content, and provides the biggest ROI for marketers. In fact, over half of marketers agree that Facebook is where they see the most ROI, and Facebook Advertising is one of the top features for hitting those goals. Are you one of the marketers that…

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13 Online Team Building Games to Try with Colleagues

“As the saying goes, the whole is greater than the sum of its parts. This is especially true in the context of distributed teams,” says Meaghan Williams, HubSpot’s Remote Work and Inclusion Program Manager. Team building gives your team a greater sense of togetherness. Most likely, you can envision team building games in your head:…

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