The Ultimate Guide to Content Marketing in 2019

It’s no secret that traditional forms of marketing, which interrupt audience members, are less effective than they once were for reaching prospects and converting leads into customers. That’s why content marketing has become a popular way for businesses to reach and engage their target audience. By providing audience members with useful content to educate them…

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The Ultimate Guide to Product Marketing in 2019

During the 1950s, Volkswagen sold a bus. Although now considered a classic vehicle, the bus remains an icon for the car company decades later. The cool part? Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun,…

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The Ultimate Guide to Community Management

In today’s highly digital and connected society, it’s funny to think people can still feel disconnected from others. With so many people who communicate online, behind screens, this connected world can actually feel rather lonely at times. This goes for personal relationships as well as business relationships — specifically between brands and their customers as…

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Twitter Marketing in 2019: The Ultimate Guide

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. This also includes updates from the companies and businesses I care about. Businesses, like HubSpot, are able to…

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Hiring and Recruiting Great Employees: The Ultimate Guide

I was part of a college Co-op program that required students to take a semester off from classes and work a full-time position at a company in which we were hired. When I started applying to Co-op jobs, I noticed how much the recruiting and hiring processes varies between companies. Some companies recruited us directly…

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Social Media Marketing: The Ultimate Guide

As I scroll through my Instagram feed every day (cough, cough…multiple times a day), I consistently notice new posts and stories by The Frye Company. I’ve always been a fan of their boots, clothing, and accessories, but I also love the content they share on their Instagram profile. Their posts are on-brand, creative, and aesthetically…

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Getting Started With Adobe Creative Cloud

In college, I took a semester-long video editing course which required me to work in Adobe Premiere Pro. If you’re unfamiliar, it’s a video editing software for TV, film, and web. By the end of the semester, I realized my classmates and I had only mastered a small portion of the software. That’s because Adobe…

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How to Find your Dream Job in 2019

I remember sitting in one of my career classes in college listening to my professor tell the class how long it can take to find a job. “Sometimes you’re completely qualified for the positions in which you’re applying for, yet it can take several months to find the right position,” he said. My professor wasn’t…

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Everything You Need to Know to Start a Retail Business

I worked in three different retail stores while growing up. The most memorable experience I had was working at a clothing store on Cape Cod when I was 18. The store had been recently renovated and looked beautiful — the desk with the cash register was designed to look like it was built from parts…

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