B2B Marketing News: Biggest B2B Differentiators Study, Facebook Buys Giphy, LinkedIn Prepares Stories, & Facebook’s New Video Chat

B2B Decision-Maker Survey: COVID-19’s Impact on Marketing, Buying, and Sales 65 percent of enterprise B2B buyers now view online interactions as being more important than traditional vendor conversations, one of several findings of interest to digital marketers contained in newly-released U.S. B2B pandemic response survey data. MarketingProfs Facebook just bought Giphy Facebook has acquired popular…

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B2B Marketing News: Changing B2B Sales Models, LinkedIn Adds Polls, Social Media Engagement Data, & Twitter’s Scheduled Tweets

COVID-19’s Impact on B2B Software Budgets 31 percent of B2B software buyers say they’ll spend less due to the pandemic, while 30 percent said that spending won’t be affected, according to recently-released survey data. Web conferencing, collaboration, and remote desktop software were the three top segments for expanded spending, the survey also noted. MarketingProfs 90%…

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Always-On Influence: 5 Examples of Ongoing B2B Influencer Marketing In Action

Always-on influence is especially vital today as brands look to combat increasing mistrust and apathy. Why have top B2B firms including our clients LinkedIn, Adobe and Dell Outlet chosen always-on influencer marketing programs, and what results are they achieving using continuing influence programs? We answer these questions and more with examples of always-on influence in…

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B2B Marketing News: Brands Spending More on Data, Spotify Turns Video Chats into Podcasts, & Consumers Trying More New Brands

How COVID-19 Is Impacting Business Event Planning 70 percent of business event planners have changed previously-planned in-person events to virtual platforms due to the pandemic, and 47 percent expect that once it ends people will still be hesitant to travel, with 27 percent expecting a swift uptick in real-world events due to pent-up demand, according…

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B2B Marketing News: B2B Marketers Invest in Data Quality, Top Times to Post During Pandemic, LinkedIn’s Engagement Trends, & Facebook’s Video Updates

How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation LinkedIn (client) recently rolled out additional targeting options for advertisers, allowing LinkedIn Ad users access to new Company Category B2B data comprised of Forbes, Fortune and platform data, along with the addition of growth rate targeting information. Search Engine Land Report:…

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Why B2B Marketers Should Give a DAM: Top Tips on Digital Asset Management

Why should B2B marketers give a DAM? When that DAM is digital asset management, you’re looking at a system that will improve all forms of online marketing, whether it’s B2B influencers, social, search, content, video or always-on marketing. It’s also one of the top investments an organization can make for successfully leveraging a digital environment…

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