The State of B2B Influence Marketing – Top 10 Insights for 2021

What does the state of B2B influencer marketing look like now and in the future? How can B2B brands start a successful influencer program? Why is it more important than ever to approach B2B influencer marketing with an always-on influencer strategy? Many of these questions are answered in the 2020 State of B2B Influencer Marketing…

Read on...

B2B Marketing News: Google Faces Monopoly Probe, Sophisticated B2B Attribution Models Study, & LinkedIn’s New Video Meeting Options

Most B2B Demand Gen Pros Use Sophisticated Attribution Models Some 43 percent of B2B demand generation buyers say that they use advanced attribution models with multiple touchpoints, while 21 percent don’t have a campaign attribution model at all, according to recently-released data surveying B2B technology marketing and demand generation decision-makers. Marketing Charts LinkedIn Adds New…

Read on...

28 B2B Marketing Insights To Energize & Humanize Your 2021

What will successful B2B marketing look like in a post-pandemic world, and what can we as marketers do today to be as ready as possible? Here are 28 quotes from some of the best in the B2B marketing business, taken from our two seasons of Break Free B2B Marketing video interview episodes, that will help…

Read on...

B2B Marketing News: B2B Marketers Face Rising Content Demands, Google’s Mobile Voice Assistant, Performance Marketing Budgets Grow, & The Hyper-Relevant Ad Balancing Act

B2B marketers are struggling to produce enough content amid the pandemic 35 percent of B2B marketers have trouble producing the content needed to reach and engage audiences, while 68 percent are confident with their approach to content marketing, and only some 8 percent said they were able to attribute return on investment (ROI) to their…

Read on...

50 Top B2B Content Marketing Influencers To Follow in 2021 #CMWorld

The all-virtual Content Marketing World 2020 is upon us. As the largest content marketing conference in the world, CMWorld brings together a stellar array of talented professionals who are loaded with curiosity for future trends, marketing knowledge, and aspirations for new successes in the post-pandemic world. For the past 12 years leading marketers from all…

Read on...

B2B Marketing News: LinkedIn Tops Data Trust Survey, More Text Allowed In Facebook Ads, MarTech Spend Climbs To Pre-Pandemic Levels, & Google’s New Tables Tool

Facebook Is Removing Its Restrictions on Text Content in Facebook Ad Images Facebook will be relaxing strict text-in-ad-image ratio enforcement, while still encouraging the use of images that contain text in less than 20 percent of the image’s visible area, a move that could pave the way for new more text-heavy image options for marketers….

Read on...

Your B2B Marketing Book of Life: 10 Inspiring B2B Marketing Tips From Family History

What can B2B marketers learn from family history research? Family history research offers a surprising number of valuable lessons for marketers looking to hone existing skills and build new ones. For starters, genealogy research can teach us about: Knowing Your Marketing Roots Sharpening Your Research Skills Building Enduring Passion Citing, Celebrating & Honoring Your Marketing…

Read on...

What Does Award-Winning B2B Influencer Marketing Look Like?

In a time of increased competition and uncertainty, standing out is more important than ever. Of course there’s plenty of B2B marketing that stands out, but what kind performs? Is it ads, content marketing, SEO, social, ABM or influence? At TopRank Marketing we make it our business to deliver on and exceed expectations for content…

Read on...