26.2 B2B Marathon Marketing Lessons

Racing a marathon and running a successful marketing campaign have a surprising number of similarities — in fact, here are 26.2 things they share in common, and the lessons they can teach us. I’ve been running marathons since 1998 and working in digital communications and marketing since 1984 — two pursuits I’m passionate about that…

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5 Content Promotion Tactics To Make You (Almost) Famous

Not all forms of content creation will make you famous, but some come with built-in amplification boosts that can put you well on your way to star-quality promotion. Working with industry experts and influencers to co-create content is a proven tactic for adding more inherent promotion right from the start of your campaign. Harnessing the…

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