Break Free B2B Series: Hal Werner on the Intersection of Marketing Creativity and Analytics

Part art, part science, all business. This is the credo under which Hal Werner operates. As Global Manager of Digital Marketing & Strategy for Mitel, he’s responsible for overseeing the telecommunication company’s marketing programs from a holistic view, and understanding how all the pieces fit together. Coming from a background in copywriting and content strategy,…

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Why California’s New Data Privacy Law Matters to Marketers Everywhere

Be compliant or be complacent. These are the two options facing brands and marketers today, as data privacy laws continue to increasingly take hold. For those paying attention, it’s been clear for some time that Europe’s GDPR regulations were only the beginning of a global effort to formalize and enforce protections for internet users and…

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B2B Content Marketers, Here Are Your New Year’s Resolutions for 2019

If you break down the word “resolution” phonically, you get “resolute” and “shun.” Kind of ironic, since we all seem more likely to shun (persistently avoid, ignore, or reject through antipathy or caution) these self-assigned goals than be resolute (admirably purposeful, determined, and unwavering) in achieving them. Too often with New Year’s resolutions, we set…

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Tapping Key Takeaways from Recent Research on Fortune 500 Social Media Usage

Blogs are booming. Instagram interest is on the rise. Facebook is forever fashionable. And LinkedIn continues to lead the pack. These all reflect trends found among Fortune 500 companies on social media, according to recent research from the University of Massachusetts Dartmouth’s Center for Marketing Research. We scoured UMass Dartmouth’s research in search of key takeaways…

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What You Need to Know About Instagram Stories for B2B Marketing

Why would B2B brands be interested in using Instagram Stories as a marketing channel? It starts with a very simple premise: B2B customers are people, and people use Instagram, which eclipsed 1 billion active monthly users over the summer. And when it comes to the platform’s “Stories” format, it surpassed the similarly oriented Snapchat in…

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