30 Reddit Stats and Facts to Know in 2020

Since it launched in 2005, Reddit has remained a mystery to many marketers. The user-influenced platform, which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks — like Facebook or Instagram — where brands naturally find their niche. But, in the past few years, Reddit’s made attempts…

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26 TIkTok Stats to Know in 2020

If you feel like the app TikTok came out of nowhere, you’re not wrong. Since launching in early 2018, TikTok’s been covered by seemingly every major news publication and racked up millions of downloads globally. Despite TikTok’s major early success, the app still feels like a bit of a mystery, especially to marketers. In fact,…

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7 Brands That Got Inclusive Marketing Right

Have you ever had trouble relating to ads, TV, or other media because it told stories of people with lives that were vastly different from your own? If so, you’re not alone. Growing up in a small town with partial blindness, the only people I could relate to were characters on TV or in ads….

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13 of the Best Facebook Live Videos We’ve Ever Seen

In 2016, Facebook launched its live feature. By 2018, one out of every five videos on the social network was a live broadcast. So far, many brands have gotten on the Facebook Live bandwagon by creating streams to discuss their product, show off knowledge of their industry, or simply entertain and grow Facebook audiences.  With…

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What Video Marketers Can Learn From 7 Emmy Nominated Commercials

As most people sit down to watch the Primetime Emmys on September 22, they might be rooting for their favorite shows or actors to take home the coveted award. But, as a marketing blogger, one of the categories I’ll be paying attention to this year is “Outstanding Commercial.” While these ads are almost always high-quality…

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How 7 Brands are Using TikTok

According to HubSpot’s social media team, the video-based social app TikTok is “leaking” with brand opportunities. The one-year-old platform, which allows users to make short, looping videos with special effects and musical overlays, is booming with more than 500 million monthly active users — most of them young= adults. While Gen-Z has begun using the…

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How 19 Brands are Using Instagram Stories

According to Instagram, one-third of the platform’s most-viewed Stories are from businesses. Why could this be? As people are increasingly using social media to research prospective purchases, Instagram Stories serves as an outlet for brands to creatively show their products, services, or happy customers in action. Branded Instagram Stories also enable audiences to learn more…

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How to Use TikTok: A Step-by-Step Guide

With more than 500 million monthly active users, TikTok is taking app stores by storm and serving as a worthy competitor to apps like Snapchat and Instagram. While Gen-Z has flocked to the app, brands like Chipotle and The Washington Post are also starting to experiment with TikTok’s video marketing opportunities. The best way to…

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What is TikTok? And Why Marketers Need to Care

A year ago, I downloaded a trendy new app called TikTok. When I opened it, I was overwhelmed by a feed of hilarious looping videos and bizarre music montages made by other users. It reminded me of Vine, the looping video platform that was killed by Twitter a few years beforehand. As I continued to…

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