How 9 Brands With Physical Locations Made Their Services Virtual

In 2020, the era of digital transformation is in full swing. At this point, video, blogging, and content marketing top the list of tactics brands are investing more heavily in. Meanwhile, 97% learn about businesses online more than anywhere else. While most brands embrace digital transformation and today’s technology through online marketing tactics like blogs,…

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3 Types of Marketing Videos That You Can Make Remotely

In our 2020 State of Marketing report, video beat out common tactics like blogging and SEO as the most heavily prioritized marketing strategy for businesses this year. The growth in video marketing isn’t all that shocking. Today, video is dominating the internet — especially on social media. And, throughout the last decade, social media platforms…

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36 Account-Based Marketing Stats to Know in 2020

As marketers, we’ve become experts in our target audiences. We know their typical demographic, what they like, the platforms they spend time on, and what they value in a product. But unlike sales reps — who talk to and learn from our biggest prospects each day — we don’t always know tiny, but crucial, details…

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Twitter’s Testing a Fleets Feature: What Marketers Need to Know

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories, Twitter is experimenting with its own ephemeral content feature. In March, Twitter announced it had begun testing a new feature called “fleets,” short for “fleeting tweets” in Brazil. Fleets, which aren’t yet available in the U.S., are similar to that…

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9 Tips for Working With Teams in Different Timezones

As remote work and satellite offices become more common, marketers are discovering that global teams can be incredibly beneficial to a company’s culture and ability to hire diverse talent. In today’s workplace, diversity breeds new and unique ideas, allows us to look at our campaigns from different points of view, and benefits companies financially. In…

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25 Live Video Stats Marketers Need to Know in 2020

In the past year or so, live video has quickly become one of the most popular types of online content, especially on social media. Not only is Facebook Live thriving, with one in five videos being live streams, but other major platforms like Instagram, Twitter, YouTube, and — most recently — LinkedIn, have embraced similar…

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43 Messaging App Stats That Marketers Should Know

On some days, it feels like I communicate with more people on messaging apps than I do in person. When I’m at work, I’ll use our office’s instant messaging tools to chat with my colleagues. When I get home, I’m sending goofy messages on Snapchat. When I need to have an in-depth conversation with a…

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How to Create a Remote Work Schedule that Works for You

Whether you’re a new or experienced remote employee, you’ve probably realized how hard it can be to stay on a proper schedule. In the morning, you might wake up drowsy with no commute or morning team chats to put you in the work mindset. Then, when you finally feel like you’re on a roll and…

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How to Align with Your Sales Team, According to HubSpot Marketers

Throughout the history of business, marketing and sales teams have repeatedly run into the same problem: misalignment. Although both departments share one overall goal of generating revenue for their company, the strategies and success metrics they use are often quite different. Marketers fuel the lead pipelines and build the brand messaging that enables salespeople to…

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34 Millennial Stats That Marketers Need to Know

As a millennial, I grew up in a constantly changing era. While I’m young enough to understand the latest technology, I grew up in a time where you needed a real encyclopedia to do your homework — rather than Wikipedia. Millennials are wedged between two very different generations. Before us, we have Gen Xers who…

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