Why CRM and Marketing Automation Need Each Other

When I was younger and I listened to Hannah Montana sing “The Best of Both Worlds,” I didn’t fully understand what she meant. Now, as a marketer, I get it. Having the best of both worlds is the feeling you have when your company’s marketing automation software and CRM work in tandem. But it’s not…

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How to Create Squeeze Pages That Generate Tons of Leads

“You’ve got mail.” At least, that’s what you’re hoping as a digital marketer — to show up in your audience’s inbox. That’s because capturing emails is an important tactic marketers use to gather leads. To do so, you’ve probably created a lead magnet or content offer. It’s a tale as old as time for those…

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7 Incredible Examples of A/B Tests by Real Businesses

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there.But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you’re just getting started. So, what’s the recipe for high-impact…

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What Is Market Share & How Do You Calculate It?

Growing up, I used to play “grocery store” with my sister. We’d go into our pantry, take out all the food, and set up a grocery store in our living room. I would typically “buy” goldfish. You might be thinking, “What does this have to do with market share?” Well, let’s say that I bought…

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The 6 Stages of the Product Life Cycle

When I was 12 years old, I used to look through my older cousin’s CD collection, a little confused. I didn’t understand the need to have CDs when I could go on my iTunes and listen to all my favorite songs. Then, when I was in middle school, I got my first hand-me-down iPod shuffle….

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12 Best Screen Recorders to Use for Collaboration

During my HubSpot on-boarding, marketing new hires had to watch recorded product demonstrations to learn the platform. These videos typically included a screen recording, webcam footage, and narrated audio to go along with it. Those training videos were recorded using screen recording software, which can be used to record a portion or the entirety of…

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How to Find Freelancers for Your Business

Finding and working with freelancers can seem like a rollercoaster ride. It’s often a game of email tag, trying to find the perfect person with the right experience and rates for your business. And now, the market has finally realized what great freelancers (and editors) knew all along: Freelancers may be a dime a dozen,…

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