5 Marketers Reveal How They Understand & Influence Consumer Behavior

As Elle Woods once said, “Whoever said orange is the new pink was seriously disturbed.” If you haven’t seen Legally Blonde, Elle was referring to an attempt made by a brand to influence consumer behavior. However, its attempt fell short because the fictitious company failed to align with its target audience. According to Salesforce, 76%…

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27 Ways to Drive Traffic to Your Website

You know you’re a marketer when you’re sitting in traffic on the highway, it’s completely bumper to bumper, and all you can think about is “Why can’t I drive traffic to my website like this?” If you’ve struggled with driving traffic to your website, you’re not alone. According to 2019 research done by Content Marketing…

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Podcast Advertising: 5 Experts Reveal Their Secrets

Are you one of the 150 million Americans who commute to work every day? If so, I’m guessing you’ve listened to a podcast or two. You’re not alone. According to Infinite Dial, U.S. podcast audiences listen to an average of seven podcasts per week. The podcasting industry has continuously grown since 2013. In fact, Infinite…

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The 20 Top PR Conferences of 2020

Have you ever talked about the importance of professional development at work, then become so busy that six months and then a year go by without any of that development actually happening? You’re not alone. Between writing press releases and media pitches, it isn’t easy to make time for professional development. However, public relations (PR)…

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The Optimal Instagram Story Dimensions [Bookmarkable]

New social media sites continue to emerge, new features are added, and algorithms are always being updated, making it tough to keep up with social media best practices. However, social media is here to stay. According to Instagram, there are more than one billion active users monthly and more than 500 million Stories active every…

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