Avoiding the curse of the low-hanging fruit

A new organization launches and finds excited and willing customers. These are the early adopters. The nerds. The people who knew they had a problem. These are the easy sales, the folks who will wait in line. And then the curse can set in. You will certainly exhaust this group. Too many competitors are seeking…

Read on...

Signal to noise ratio

It’s almost impossible to have a substantive conversation at a soccer match. It’s too loud. Too much noise. It’s exhausting to listen to some politicians speak, because there’s nothing being said. Not enough signal. Signal to noise ratio is the measure of how much cruft we have to work through to get to the heart…

Read on...

The digital divide is being flipped

A generation ago, there was a real worry: privileged parents, those with time, education and money, were giving their kids access to the tools of the net while other kids were missing out on the wealth of interactions and information available online. The fear was that this gap would further magnify differences in opportunity. Today,…

Read on...

“Be yourself, everyone else is taken”

I don’t agree with Oscar Wilde on this one. In fact, almost no one else is taken. You definitely can’t (and shouldn’t) be someone who already exists, but the number of slots left is infinite. Each of us can work to become the person we seek to be. A better version of the person we…

Read on...

Two kinds of careening

A Toyota Prius passed me at 100 miles an hour. I didn’t know a Prius could even go that fast. The driver was passing on the right, using the breakdown lane, zigging and zagging across traffic. If a car could careen, he was. The problem with this sort of fast passage is that there’s no…

Read on...

What’s inside THIS IS MARKETING

Thanks to everyone who already made it a bestseller. So many people went to the site Tuesday, we broke Amazon’s checkout algorithm for several hours–I’m apologizing on their behalf if it’s been a hassle. I appreciate your persistence. You can find all the ways to buy it here. (Along with a free excerpt and some…

Read on...

One by one, the urgent goes away

Those emergencies from a year ago (and a month ago), they’re gone. Either they were solved, or they became things to live with. But emergencies don’t last. They fade. Knowing that, knowing that you will outlast them, every single one of them, does it make it easier to see the problem, not the panic?        

Read on...

The magic of a book launch

Today is launch day for my new book. Thanks to fast-clicking readers and alumni, it’s already a bestseller. You can check out some of the advance reviews. And the Financial Times picked it one of November’s books of the month. And 800CEOREAD just long listed it as one of the best marketing books of the year… Lots…

Read on...

The magnetic generosity of the network effect

If you share a pizza with a large crowd, no one will be very satisfied. But if you share an idea with a group, it creates cultural impact and becomes more valuable as it spreads, not less. Most of the time, we adopt the scarcity model of pizza. “I don’t have that much, and if…

Read on...

Simply awake

Not groggy, not zoned out, not hyper, merely awake. Aware of what’s around us. Present. Seeing things clearly, hearing them as if for the first time. How often are we lucky enough to be awake? Mass media, social networks, marketers—they rarely help us become awake. They seek clicking, buying, fearful zombies instead. The people we…

Read on...