Almost no one

Every time you talk about reaching everyone, that you imagine changing “the world,” you should fine yourself a nickel. It’s almost impossible to reach everyone. The most popular podcast in the world has reached one out of every 2,000 people on the planet. By a rounding error, that’s not nearly everyone, in fact, it’s essentially…

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Data into information

It takes discernment to do this. Most problems don’t require more data. They require more insight, more innovation and better eyes. Information is what we call it when a human being takes data and turns it into a useful truth.        

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Clearing the table

Centralized control is fabulous until it isn’t. Centralized control gives us predictable, reliable, convenient results. Until it suffocates. Google promises websites free attention at a time when attention is harder than ever to obtain. It promises fast, convenient search at a time when people prize fast and convenient more than ever. And it promises targeted…

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Dissolve it

The best solution to a persistent, apparently non-solvable problem is to make the problem itself obsolete. Go around it. Cease to need it to be solved. Redefine your process or goal so that the problem is no longer permitted to slow you down. An unsolvable roadblock might be better called “reality.”   PS Today’s the…

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How big is your unfillable hole?

It doesn’t really matter, does it? All of your bad habits (and some of your good ones) exist to fill that hole, or to protect it from being seen. And as long as our mission is to fill the hole, and as long as the hole remains unfillable (and after all this time, if it’s…

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The minimum viable audience

The smallest group that could possibly sustain you in your work… If you could pick the members of this audience, who would you choose? Their dreams, their worldviews, their energy, all up to you. If you could pick them and needed to delight them because you had no one else available, would your product or…

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Where are you headed?

Traffic at work isn’t just a metaphor. It’s real. We get stuck. Surrounded by people who are just as stuck. It can seem like progress is at a crawl. And then, we see a different way. Someone finds a lane we didn’t even know existed. Quickly, they’re joined by a few others, a cohort that’s…

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The invisible limits

Words like חמץ and kx’āhã don’t appear in English. These words, like thousands of others, include sounds that aren’t part of the normal spoken range of the language. We don’t have difficulty saying or hearing these sounds, they’re simply sounds we have rules against. The question is: Is the alphabet we use missing those sounds…

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Resilience and tolerances

Resilience is what happens when we’re able to move forward even when things don’t fit together the way we expect. And tolerances are an engineer’s measurement of how well the parts meet spec. (The word ‘precision’ comes to mind). A 2018 Lexus is better than 1964 Camaro because every single part in the car fits…

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Faucets and drains

Some people, every time they engage with others, are an energy drain. They take persuading, cajoling and enthusiasm to get going, and require ever more of it to keep going. And some people are a faucet, an endless pipeline of possibility, potential and forward motion. Who do you work with? Who are you hiring? It’s…

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