The big ‘tech-tonic’ shift: As Amazon begins to break the duopoly – what’s left for anyone else?

Google and Facebook have held a well-documented, vice-like grasp over digital advertising budgets for over a decade, commanding 56% of global digital ad spend in 2018. That’s a fairly lucrative share of a market worth £470 billion. Viewing these figures, it is easy to regard the incumbent digital duopoly as unassailable; concluding their influence is…

Read on...

How to Get Genuine and Totally Real Followers on Pinterest

Pinterest now attracts 150 million people per month. Its growth even supersedes traditional social network success stories — millennial use of Pinterest in particular has increased more than any other social network, even Snapchat. It makes sense, then, why you want to increase your followers on Pinterest. The popularity of the platform makes it a…

Read on...

Direct Costs, Explained in 600 Words or Less [With Examples]

It’s surprisingly inexpensive to start a business today — as little at $3000, according to the Small Business Administration. However, as encouraging as that is to aspiring business owners, the costs to run that business every day are a bit more complex. Before research and development, and before you even rent an office space, you…

Read on...

Almost no one

Every time you talk about reaching everyone, that you imagine changing “the world,” you should fine yourself a nickel. It’s almost impossible to reach everyone. The most popular podcast in the world has reached one out of every 2,000 people on the planet. By a rounding error, that’s not nearly everyone, in fact, it’s essentially…

Read on...

Data into information

It takes discernment to do this. Most problems don’t require more data. They require more insight, more innovation and better eyes. Information is what we call it when a human being takes data and turns it into a useful truth.        

Read on...