Inclusion And Diversity Research: Five Surprising Things We Learned

This week, we released a report on the state of the practice of DEI: diversity, equity, and inclusion (see “The Business Of Belonging: How Equity For Employees Drives Equity For Your Brand“). In the course of the research, we interviewed a cross section of practitioners, including chief diversity officers (CDOs), researchers, consultants, and experts in…

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How to Craft the Story for Your Holiday Marketing Strategy

On August 25th, nearly a month before the official first day of the new season, Starbucks declared it fall.  It didn’t matter that it was still reaching record high temperatures; it didn’t matter that leaves wouldn’t start falling for weeks or even months; it didn’t matter that the corn mazes were still only knee high.  …

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Why Marketing Technology Should Integrate into a Bigger Ecosystem

“The value of marketing technology is rarely in the specific functionality of the tool, but rather its ability to be part of a bigger ecosystem.” – Urs Blickenstorfer, CEO of iundf Marketing   Today, because of marketing technology, CMO’s can take a seat at the strategy table. In the early days, marketing was more about…

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Questions for the founder

A friend shared a new business idea with me yesterday. Some business model questions came to mind, asked here rhetorically. If you get them right, everything else is easier: How will you get new paying customers? Why will your paying customers tell their friends and colleagues? Will this business work at a scale that you…

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