How 9 Brands With Physical Locations Made Their Services Virtual

In 2020, the era of digital transformation is in full swing. At this point, video, blogging, and content marketing top the list of tactics brands are investing more heavily in. Meanwhile, 97% learn about businesses online more than anywhere else. While most brands embrace digital transformation and today’s technology through online marketing tactics like blogs,…

Read on...

How to Create a Winning Resume in 2020 [New Data]

I’m willing to bet we’ve all heard a few hard-and-fast rules when it comes to creating a resume. Keep it to one page, for instance — or No need to include a summary or objective on your resume. Surprisingly, I’ve come to find out that both of those are incorrect, as reported by new data…

Read on...

Your defining moment

It’s easy to wait for it. The movies have taught us that when the music swells and the chips are down, that’s when leaders arrive and when heroes are made. It turns out, that’s not how it works. Our work is what happens in all the moments. Leadership doesn’t simply appear when the script announces…

Read on...

How to Manage Multiple Twitter Accounts From Your Desktop or Phone

If your social media strategy involves multiple Twitter accounts, you need a simple process for keeping your content organized. Otherwise you run the risk of posting a message meant for your personal account on your business profile (oops!). Or getting so overwhelmed that you miss opportunities to engage with your customers. Fortunately, we’ve got step-by-step…

Read on...

Craftspeople and time

Tell us when you’re going to finish. Tell us if you fall behind. Don’t make us ask. It’s difficult for a small organization or a dedicated craftsperson to run an operation as punctually as a large bureaucracy. After all, the bureaucracy exists mainly to be sure that deadlines are honored and variances are not exceeded….

Read on...

19 Ways to Effectively Increase Your Conversion Rate

Have you ever heard the term “analysis paralysis”? It’s the concept that too many choices can inhibit a person’s ability to make a decision. It’s like when a visitor is on your website and there are too many places to look or there’s a confusing design. When this happens, visitors won’t convert. As a marketer,…

Read on...

Your Blueprint to Create the Perfect Content Marketing Strategy

Creating content can feel discouraging. For instance, you might spend hours producing something that’s amazing, only to get little engagement, traffic, or leads. What’s more, later, you’ll have to explain that ROI to your boss — talk about a dreadful workday. If you’re feeling frustrated or burnt out with your content creation process, you’re in…

Read on...

The Evolving Relationship Between Marketing and Information Technology

The working relationship between marketing, sales and information technology is growing. Technology evolutions have impacted people and companies profoundly over the last decade leaving many B2B marketers in a beautiful world of so much tech. But with an abundance of marketing technology and most B2B marketers not IT trained, the synergy between marketers, sales professionals…

Read on...