Demystifying The Information Sharing Alphabet Soup

Cyber Threat Intelligence is an overcrowded space that is overdue for contraction. In general, we see it filled with smaller vendors with founders who come from an intel background, got enough funding to land a Fortune 100 client (not exclusively, mind you), and have put their logo into every pitch deck they use when going…

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A Content Strategy Tale — Good Bridges Make Good Neighbors

I recently published a report on content. This time, however, technology does not take center stage. It’s an ingredient for sure, but instead, a new operational paradigm steals the spotlight. The main reason: Change management — the intersection of org structure and culture — is the biggest barrier to success in digital experience initiatives (see the “Forrester Infographic: The State Of DX,…

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Tech Skills Platforms Are Coming Of Age

Ask any CEO or business executive about their biggest challenges, and you will see people/talent management rising to the top of the list. This is no different for CIOs, as there is a shortage of tech talent. This has led to a whole series of employee experience and engagement research to help executives attract, retain,…

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FORRward: A Weekly Read For Tech And Marketing Execs

Cisco’s Ex-CEO Has Launched A Startup, Taking Enterprise CX To The Next Level John Chambers, Cisco’s longtime CEO (1995–2015) founded a startup, Pensando, focused on making edge computing more scalable, agile, and efficient. His firm unveiled its flagship software-defined edge services platform last week, which it claims delivers 5–9 times better technological advantage, productivity, performance,…

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How Intuit Surmounted Stagnating Lead Gen with Customer Insight

Here’s something you might already know about Intuit: The leading financial software company has been around for 35 years, buoyed by its primary software offerings, TurboTax and QuickBooks. Here’s something you might not know (at least it was news to me): While Intuit does market to consumers, B2B customers comprise a large portion of the…

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IoT Brings Value To Your Supply Chain . . . If You Can Find The Talent

Michele Pelino and I have been digging into Forrester Analytics’ Technographics® data, looking at big opportunities for the internet of things (IoT) — and identifying some of the consistent stumbling blocks to adoption. Michele and Frank Gillett have already done some great work here, updating documents such as “Internet-Of-Things Heat Maps For Operational Excellence, 2019”…

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