Your Email Strategy Needs a Facebook Messenger Strategy

As of late, it feels like an arms race between email marketing or Messenger marketing. A world where marketers have to pick: the workhorse of today or the most exciting channel of tomorrow? At first glance, I can see why. We’ve seen audiences engage an insane amount on Messenger — 619% more than email. There’s…

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How to spend a limited digital marketing budget in 2018/19

It’s an important objective imposed on marketers every single year – how best to squeeze every drop out of the annual budget. Even industry professionals who, on paper, have more cash to splash, are still pressed to make their spend go further. And then there are those less fortunate of course, who have their budgets…

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Zuckerberg Has To Go

It’s very simple. Facebook is way too powerful to be run by a jerk like Mark Zuckerberg.While Zuckerberg has shown himself to be capable of creating a financial juggernaut, he has simultaneously shown himself to be utterly inadequate to handle the responsibilities of managing an organization with the power and influence of Facebook. Or even…

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Think Twitter Automation Is the Answer? Think Again.

Twitter announced today that it will impose major restrictions on the use of automation and bulk-tweeting tools. It’s the latest in a series of moves by Twitter to combat the spread of spam, false information, or bots on its network.  The motivation behind these new restrictions is to significantly limit the amount of identical information…

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