The rise of emojis and the ever-changing state of our social caves

Social caving – a visual tale – I can see it now… Some 45,000 years ago, groups of world citizens gathered together in a variety of caves. These caves were spread across the earth and included wonderful scenic locations now known as Eurasia, Europe, Indonesia, Africa, South America, and Australia. The groupings included hunters, gatherers,…

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Video: Why personalise your campaigns?

We all know that video has become a key part of the marketing ecosystem – recent IAB statistics reveal mobile video is the fastest growing ad format, up 103% year-on-year. In addition, data from YouGov shows that in the last six months, 54% of British smartphone users watched video clips on their phone, with two-in-five of these…

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22 Companies With Really Catchy Slogans & Brand Taglines

Keep it simple, stupid. We don’t mean to offend you — this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. It’s incredibly difficult to be succinct, and it’s especially difficult to express a complex emotional concept in just a couple of words –…

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