Facebook job ads excluded women, ACLU complaint says

Federal complaint alleges that roughly 10 employers targeted job ads to male candidates across a range of openings, from construction labor to police work. The post Facebook job ads excluded women, ACLU complaint says appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Media Consultancies Come Of Age

The first Forrester Wave™ on global media agencies reveals the category-adding technology, services, and capabilities to leap beyond conventional media planning and buying. Media agencies are beginning to transform into media consultancies. However, who’s leading might surprise you. The Conventional Approach Of The Media Agency Is Deteriorating Media agencies are no longer just media planning…

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How to Optimize Videos Across Every Social Network

We’ve all heard the numbers: video is expected to make up more than 80% of all web traffic by 2019. From Instagram Stories to Facebook Live, more and more B2B marketing professionals are realizing the potential of social video in driving greater audience engagement, higher conversion rates, and more revenue. But as we all know,…

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25 of the Best Google Docs Hacks Marketers Need to Know

Having a list of Google Docs hacks on hand is a sure way to make life easier and win you some bonus points around the office. Remember Clippy, Microsoft Word’s googly-eyed paperclip office assistant? Sure, his eager attempts at troubleshooting were usually more annoying than useful, but he always meant well. After all, everyone loves…

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Toward the honest job interview

The candidate thinks, “I really need this job.” The hiring manager thinks, “I’m tired of this, I really need to fill this job.” As a result, the candidate says what he thinks will get him hired. He’s not listening, not really. And he’s not telling the truth, not really. He knows that he needs to…

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Why AI alone cannot guarantee better user-engagement

It may be one of the buzzwords of the moment, but artificial intelligence (AI) has been a fixture of digital marketing for over a decade now.  It’s the technology that underpinned the programmatic advertising revolution, which allowed marketers to sit back and let complex algorithms target millions of people at scale based on cookies and…

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Stripe Moving Into Point-Of-Sale Transaction Processing

Stripe, one of the leading payment providers for online and platform businesses, today announced “Stripe Terminal” to tackle the merchant challenges around in-person payments. Stripe’s solution combines several of the technology components that go into in-person payments and works to abstract the complexity away for merchants and developers. In-person payments are operationally challenging for merchants….

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And Now . . . Presenting The 2018 ESM Forrester Wave™!

“The Forrester Wave™: Enterprise Service Management, Q3 2018” is live! Take IT service management, add the age of the customer, stir in some employee experience (EX) and a healthy dose of low-/no-code platform, and voilà! Enterprise service management (ESM)! Or, if you prefer a more traditional description, we define ESM as: Extending IT service management…

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Sales And Service Tech: Two Sides Of The Same Coin?

Automation and AI are changing the nature of work. Every company job — including every front-office job — will be impacted. Always-available commerce and intelligent guided-selling solutions erode field sales teams. Automated self-service obsoletes generalists and Tier 1 customer service agents. This means that inside sales teams are now handling more highly considered purchases. Customer service agents…

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