Instagram best practices continue to change. As new advertising, creative, and sales tools come online, brands are discovering new ways to engage users. For breakout success in 2020, you’ll need to keep up with the latest trends and make full use of what Instagram has to offer. Just consider what your brand is up against….
I buy the pre-chopped cilantro at the grocery store. Before you start telling me how it costs $2.99 to buy cilantro pre-chopped; an extravagant waste of money, since you can buy an entire bunch of cilantro for 34 cents. And before you add that it takes less than 5 minutes to wash and chop that…
Rural and small-town business expert Becky McCray shares insights from the Survey of Rural Challenges, and explains the potential rural markets hold for global organizations. Go to the full version at MarketingProfs
Content marketing helps you build an audience that enjoys your content, engages with it, and shares it with peers. The result: a strong content-led company that attracts new and repeat customers. How can you build an ardent customer base with content marketing? Go to the full version at MarketingProfs
2020 is destined to be yet another year of consistent growth for influencer marketing as it expands its reach into new industries, social networks, and content formats. And it’s not just a B2C marketing strategy: B2B marketers can use it to achieve measurable business results. Go to the full version at MarketingProfs
The update underpins Facebook’s efforts to contain user data – but it’s a concerning signal to advertisers. Please visit Marketing Land for the full article.
As privacy regulations continue to expand and ad blocker usage grows, marketers are being forced to reconsider how they track and target users. Please visit Marketing Land for the full article.
Including the price of shipping into products can help manage expectations of consumers, avoid buyer reluctance and increase revenue. Please visit Marketing Land for the full article.
Account based marketing (ABM) is the hybrid sales/marketing/revenue discipline that is shaking up the status quo for marketers and sales pros alike. There are as many definitions of ABM as there are accounts to target, but I’m partial to this one from LinkedIn’s Megan Golden: “ABM is a strategy that directs marketing resources to engaging…
Being an online retailer is harder than ever, with more opportunities but also more channels and risks. Please visit Marketing Land for the full article.