This week we’re talking about challenge marketing—a way to create major buzz around your products. Jenna sits down with business consultant Angela Henderson to talk about the steps to launching your own challenge, case studies of this marketing strategy, and how to make the perfect landing page for your launch. Thanks so much for joining…
Twilio SendGrid’s annual Global Email Benchmark found that 84% of respondents check their email daily, with some even saying they are addicted to checking email. Please visit Marketing Land for the full article.
Breaking down what the changes mean for marketers — in plain English. Please visit Marketing Land for the full article.
Politicians are no strangers to objectives, custom audiences, placements, and campaign budget optimization. Just like other savvy business owners and marketers, they’ve figured out that they can reach their audience where they are hanging out—on social media. And while political ads have been a hot topic of debate lately, their presence, and the strategies and…
B2B marketers and salespeople are using video content primarily to build brand awareness, drive lead generation, and educate customers, according to recent research from Vidyard and Heinz Marketing. Go to the full version at MarketingProfs
Scott Stratten, co-owner of UnMarketing and co-author of The Jackass Whisperer, shares tips for addressing bad behavior at work, at home, and online. Go to the full version at MarketingProfs
Email marketing doesn’t work well if you don’t understand your audience, their needs, their wants. Take these steps to learn more about your audience so that you can then segment them and improve your email workflow–and conversions. Go to the full version at MarketingProfs
Marketers today are navigating in an era of ongoing technological disruption. Digital transformation and the influx of smart technologies have evolved customer expectations and led to an unprecedented demand for instant gratification and high-quality, personalised experiences across all channels. At the same time, there is a growing need for transparency, accountability and ethics in marketing,…
Listeners must verbally engage to hear the rest of the ad. Please visit Marketing Land for the full article.
The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales on Amazon. Please visit Marketing Land for the full article.