How to Make the Switch to Content-Driven SEO #MNBlogCon

TopRank Marketing’s Joshua Nite made his debut on the speaker circuit this past weekend at the 8th annual Minnesota Blogger Conference held at Concordia University in St. Paul. Charming the crowd with his unique brand of wit, creativity, mad content marketing expertise, and numerous “cats with hats” references, Josh delivered a The Good Place-themed presentation…

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Price vs. cost

Price is a simple number. How much money do I need to hand you to get this thing? Cost is more relevant, more real and more complicated. Cost is what I had to give up to get this. Cost is how much to feed it, take care of it, maintain it and troubleshoot it. Cost…

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What’s next for Magento 1 users?

A number of digital marketers and marketing managers will be well aware that Magento 2 (M2) has launched, which will leave the current release – Magento 1 (M1) – somewhat redundant. But many will also be mindful of the commentary that there is no easy upgrade process. So where do marketers go from here? Before…

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Look around

Proximity matters a great deal. Detroit car executives in the 1970s and 1980s consistently failed to respond to the threat from Japanese imports. They weren’t merely arrogant—they were blinded by proximity. Everyone in their neighborhood, everyone on their commute, everyone in their parking lot was driving an American car. How could there be a problem?…

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On speaking up

The status quo is not kind. It works overtime to stay the status quo, and that means that new ideas, urgent pleas and cries for justice are rarely easily voiced. We’re pleased that Annie Kenney stood up for a woman’s right to vote all those years ago, even if she got arrested for doing so….

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