Breaking Down How Politicians Used Ads In 2019

Politicians are no strangers to objectives, custom audiences, placements, and campaign budget optimization. Just like other savvy business owners and marketers, they’ve figured out that they can reach their audience where they are hanging out—on social media. And while political ads have been a hot topic of debate lately, their presence, and the strategies and…

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How high quality data can either be the Holy Grail or Achilles heel for marketers

Marketers today are navigating in an era of ongoing technological disruption. Digital transformation and the influx of smart technologies have evolved customer expectations and led to an unprecedented demand for instant gratification and high-quality, personalised experiences across all channels. At the same time, there is a growing need for transparency, accountability and ethics in marketing,…

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