Facebook Ads Made Simple – Author Interview

Facebook Ads Made Simple, is a detailed guide for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile apps,…

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Do you have a chocolate problem or an oxygen problem?

Run out of chocolate, and that’s a shame. Run out of oxygen and you’re doomed. Sometimes, we overdo our reliance on chocolate. It’s better in small doses–too much and it loses its magic. And sometimes we confuse the thing we want with the thing we need… If your day or your project or your organization…

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Gillette’s Biggest Mistake — And How To Fix It

This video gives a 2 minute summary of the biggest mistake Gillette has made with the “We Believe” campaign, and what the brand can do now to fix it. If you want more comprehensive guidance on how to manage a crisis, read the report I wrote with my colleague, Emily Collins:  Brands Forget The Rules of Modern Marketing When Crisis…

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Netflix Has Become HBO

In a 2013 article in GQ, Netflix chief content officer Ted Sarandos laid out the then-nascent streaming company’s challenge: “The goal is to become HBO faster than HBO can become us.” In yesterday’s Q4 2018 earnings interview, CEO Reed Hastings, while not referencing Sarandos’ statement, laid out facts that showed they have achieved – or…

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The Future Of Enterprise Computing: It’s Time To Develop A Long-Term Vision Of Devices And Apps

Computing has changed drastically over the past decade. In our report, “The Future Of Enterprise Computing,” we discuss these major changes and examine how computing will evolve in the next 5-10 years. In 2007, Forrester predicted that the device market would fragment beyond its traditional desktop and laptop confines. Not only did that prediction come…

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NRF 2019: It’s A Visionary Retail Revival

NRF 2019: It’s A Visionary Retail Revival NRF 2019 attracted more than 800 exhibitors demonstrating to more than 37000 attendees. If last year’s theme was (Alexa’s) voice, this year’s show was all about computer vision driving : Frictionless retail. Computer vision specialist Scandit, with clients like Sephora and Louis Vuitton, showed that any retailer can…

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