The tyranny of small debts, compounded

The simple but hard to follow rule is this: Only borrow money to buy things that go up in value. In the old days, that meant a house and a college education, because you’d probably earn enough from either to pay back the debt, with interest. Today, housing is unpredictable and many forms of student…

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After A First Date, Would Your B2B Website Get A Second?

More than 500 B2B marketers told Forrester their company’s website is the most effective demand generation tactic for building awareness and increasing consideration.[i] This same study shows B2B websites surpass digital advertising, search engine optimization, sales enablement, partner enablement, or events for early-stage demand-gen effectiveness.  This means your website is likely to be the first…

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How to Launch a New Product [Free Checklist]

Like a tree falling in the woods, if you launch a product without spreading the word — will anyone use it? Will anyone even want it? Probably not. Whether you’re launching something huge, something small, or you’re updating a current offering, you’ll want to start your preparation well in advance of the launch date. This includes…

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The Only Test Of Brand Purpose

The message from Cannes this year is very clear. Every brand in the world is now trying to woke-wash itself to appear more acceptable to socially conscious consumers. Much of it is cynical bullshit.The key to understanding which companies are truly doing the right thing, and which ones are using token “brand purpose” as a…

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FORRward: A Weekly Read For Tech And Marketing Execs

CMO’s Must Balance Technology And Creativity Spending Marketers are overfunding technology and underfunding creativity. Forrester forecasts spending for adtech, martech, data and analytics will grow between 9% and 11%, while spending for agencies will grow a mere 2.4%. Consequently, the experiences marketers create are built on the same common technology platforms, solve the same user…

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